Check out IKEAs augmented reality; Finally an AR which is truly usefull!

Augmented Reality seams to be on everyone’s lips and so in the marketing department of Ikea. With the help of ClanMo, Ogivly and Mindmatic, Ikea created a mobile application that is a portable interior-planning tool. What I like about this approach is that it gives consumers a true value. Now they can try and see for themselves how the furniture’s look in their living rooms before they buy them.

IKEA distributed the application through in-store poster urging consumers to text a number in order to get the application, on the internet through IKEAs website, and with the help of Bluetooth pillars inside the outlets beaming the application to the consumers.

I think this is a great concept. What I don’t understand is the limit some advertisers put on the concept they have created? I have had trouble finding this application and am under the impression that it was limited to the country were the campaign ran. Would be smart to post the content created on the forums for mobile content around the world to get a huge spread. You can read more about the case at theclanmo webpage.