Coke Olympics invites mobile users to cheers for Team USA

As a part of Cokes sponsorship of the Winter Olypics the Coca Cola company decided to include mobile into the marketing mix. With the success of their mobile marketing campaign in the summer Olympics 08, they are confident that this is going to be a big hit.

Coke teamed up with NBC and created a mobile wap site featuring a six-pack of athletes, cokeopengames.com. For iphone and ipod touch users coke extended the mobile campaign with a fun and interactive application, the NBC Cheer App. With this application consumers can enjoy fun Olympic themes sounds, watch videos of Team USA and record their own cheers. 
I like the fact that we are starting to see advertisers creating content both on mobile web and apps. With the money spent to drive traffic to the mobile content, app or mobile web, its well worth while creating both so you reach a wider audience. Key thing to remember is to allocate budget for driving traffic to your content as well. Just putting a cool app on app store does not get you downloads. Remember there are over 100k apps in the app store.

I am sure that when Coke partnered up with NBC, they allocated a portion of the mobile budget into buying traffic on the NBC mobile sites.