Consumers can now watch The Hangover on their mobile phones
Warner Bros. movies will now be available on HTC’s new Desire Android handset for T-Mobile USA customers. Saffron Digital, a video delivery platform, will be creating a promotional movie service for HTC and T-Mobile. The movie service will feature a host of Warner Bros. movies. “T-Mobile's Video On Demand service has really struck a chord with consumers,” said Shashi Fernando, CEO of Saffron Digital, London. “When they’re out and about they can watch on the mobile device or they can resume on a PC for a larger screen for longer viewing times. “They are able to access their film and TV anywhere, anytime, and this plays into T-Mobile's strategy of connecting the consumer wherever they are – through mobile and at home,” he said. “In this promotion with HTC and T-Mobile, HTC is able to differentiate its device and can offer T-Mobile an innovative tool to use in their partnership. “For T-Mobile, the HTC promotion highlights the value of the VOD+ service on a new device with great video capability.”
Mobile movies
T-Mobile customers buying the HTC Desire in the first month will be granted access to two complimentary Warner Bros. movies from a list of eight titles, which include "Harry Potter And The Half-Blood Prince" and "The Hangover." Space will be available on a 48-hour rental basis, playable on the HTC Desire or on a PC. More Warner Bros. films will be added to the VOD service over the next few months. Working in partnership with both HTC and T-Mobile, Saffron Digital has created and will host a mobile Internet site for T-Mobile customers who have bought the HTC Desire. “In-store and poster promotions have displayed the mechanism by which customers can activate the service: T-Mobile users, having bought their HTC Desire, can simply text DESIRE to 3030,” Mr. Fernando said. “This generates a message back with a link to the complimentary Warner Bros movie service.
T-Mobile customers buying the HTC Desire in the first month will be granted access to two complimentary Warner Bros. movies from a list of eight titles, which include "Harry Potter And The Half-Blood Prince" and "The Hangover." Space will be available on a 48-hour rental basis, playable on the HTC Desire or on a PC. More Warner Bros. films will be added to the VOD service over the next few months. Working in partnership with both HTC and T-Mobile, Saffron Digital has created and will host a mobile Internet site for T-Mobile customers who have bought the HTC Desire. “In-store and poster promotions have displayed the mechanism by which customers can activate the service: T-Mobile users, having bought their HTC Desire, can simply text DESIRE to 3030,” Mr. Fernando said. “This generates a message back with a link to the complimentary Warner Bros movie service.
“Customers who do not use the SMS to activate the promotion will automatically be targeted by SMS from T-Mobile – again inviting them to link to the mobile Internet destination where the promotion is hosted,” he said.
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