Nike is quick to give footballers a great iPad app

Not long after the launch of their iPhone app Nike is quick to port their app to iPad. Playing around with it, I realize that this makes more sense for a coach. With the help of Nike, Apple is now able to sell iPad as a great tool for the football coaches around the world. This is an app that really illustrates a valuable app for the consumer. I think Nike has illustrated a great way of including mobile marketing in their marketing mix. This application looks great and has a clear value. If you have managed to get your hands on an iPad and want to download it through the US app store, then you can download it from here.

Someone asked me what the average use is of an branded app. If you have a clue or stats, then please let me know and we can post the results or links here.