Smirnoff and TimeOut join forces in their appvertising

Here is a great application created by TigerSpike for a branded experience from TimeOut and Smirnoff. A great collaboration to illustrate that consumers can get something cool for free. Its interesting to see that most of the best free applications in the app store comes from global brands. You can download and find out more about the app from timeout.com/smirnoff. Below is a short preview.

Nike is quick to give footballers a great iPad app

Not long after the launch of their iPhone app Nike is quick to port their app to iPad. Playing around with it, I realize that this makes more sense for a coach. With the help of Nike, Apple is now able to sell iPad as a great tool for the football coaches around the world. This is an app that really illustrates a valuable app for the consumer. I think Nike has illustrated a great way of including mobile marketing in their marketing mix. This application looks great and has a clear value. If you have managed to get your hands on an iPad and want to download it through the US app store, then you can download it from here.

Someone asked me what the average use is of an branded app. If you have a clue or stats, then please let me know and we can post the results or links here.

Barnes & Noble exec outlines mobile commerce strategy

A Barnes & Noble Inc. executive discussed the bookselling giant’s mobile commerce strategy in an exclusive interview with Mobile Commerce Daily. Banks should address mcommerce now and contactless payments later: Banks that are pushing to promote contactless payment technology are focusing on the wrong target and should switch their short-term focus to mcommerce, according to Ovum. Web sites may be losing affiliate revenue as mobile access increases Affiliates of networks like LinkShare and Commission Junction are not being properly compensated for traffic they refer when end-users are on mobile devices, according to MobForm. Mobile Entertainment Forum North America has launched a new mobile commerce initiative designed to help brands, content producers and retailers better understand how to leverage mobile to drive customer acquisition, retention and conversion. MobileCommerceDaily

Sony Pictures uses mobile to build buzz for Karate Kid film

In anticipation of the upcoming remake of "The Karate Kid" starring Jaden Smith and Jackie Chan, Sony Pictures released a branded application for iPhone and a mobile campaign to support it.

The free game directly appeals to the studio’s movie-going demographic and its built-in social networking features are designed to virally raise awareness of the movie's upcoming release. Sony Pictures tapped Trigger Interactive to build the application, while Sony's agency of record Universal McCann (UM) placed the media buy, with Jirbo Inc.’s AdColony one of the many companies in the mix for the mobile ad campaign.

“We work with multiple film studios, as well as entertainment and media companies,” said Nikao Yang, executive vice president at AdColony, Los Angeles. “Film-studio clients want to drive brand awareness, product awareness and app downloads for whatever it is they are promoting.

Warner Bros. delivers movies via mobile

Consumers can now watch The Hangover on their mobile phones

Warner Bros. movies will now be available on HTC’s new Desire Android handset for T-Mobile USA customers. Saffron Digital, a video delivery platform, will be creating a promotional movie service for HTC and T-Mobile. The movie service will feature a host of Warner Bros. movies. “T-Mobile's Video On Demand service has really struck a chord with consumers,” said Shashi Fernando, CEO of Saffron Digital, London. “When they’re out and about they can watch on the mobile device or they can resume on a PC for a larger screen for longer viewing times. “They are able to access their film and TV anywhere, anytime, and this plays into T-Mobile's strategy of connecting the consumer wherever they are – through mobile and at home,” he said. “In this promotion with HTC and T-Mobile, HTC is able to differentiate its device and can offer T-Mobile an innovative tool to use in their partnership. “For T-Mobile, the HTC promotion highlights the value of the VOD+ service on a new device with great video capability.”

Mobile movies
T-Mobile customers buying the HTC Desire in the first month will be granted access to two complimentary Warner Bros. movies from a list of eight titles, which include "Harry Potter And The Half-Blood Prince" and "The Hangover." Space will be available on a 48-hour rental basis, playable on the HTC Desire or on a PC. More Warner Bros. films will be added to the VOD service over the next few months. Working in partnership with both HTC and T-Mobile, Saffron Digital has created and will host a mobile Internet site for T-Mobile customers who have bought the HTC Desire. “In-store and poster promotions have displayed the mechanism by which customers can activate the service: T-Mobile users, having bought their HTC Desire, can simply text DESIRE to 3030,” Mr. Fernando said. “This generates a message back with a link to the complimentary Warner Bros movie service.

“Customers who do not use the SMS to activate the promotion will automatically be targeted by SMS from T-Mobile – again inviting them to link to the mobile Internet destination where the promotion is hosted,” he said.