09-12-2009

Google Starts Pushing Local QR-Codes For Business Listings


Google has begun a massive mobile marketing campaign surrounding Place Pages, the small pages that display info for local businesses on Google Maps. What’s interesting is that the centerpiece for the campaign is the use of QR-Codes.


Google is starting things off by sending QR-code decals to some 190,000 local businesses across the US. Google determined the most searched for and most clicked local Place Pages for the initial run, though a full release is imminent. The idea is that local businesses can display the QR-code prominently in their store windows for customers to be able to scan and retrieve info back on that business. When scanned, the QR codes retrieve things like a map, phone number, directions, address, reviews, and a link to the store’s website, which begs the questions- why would someone need that information if they’re already standing in front of the business?

1 opmerking:

  1. "which begs the questions- why would someone need that information if they’re already standing in front of the business?"

    Hi, It happened many times that I needed to capture the info of a specific store for later retrieval, stores in cities I don't often go to, and I unfortunately don't have a pen that day to write the phone number and/or opening hours.

    Until now I have been taking notes (long process) or directly taking pictures of the stores details.

    Seeing something in a store doesn't mean you want to buy the object right here right now, you may want to call them in the sales to see if they have the article in promotion, and in my case I most often forget the store name a few days later.

    That to say: QR code on stores would be very helpful to me

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