LG is partnering with Twentieth Century Fox and Lightstorm Entertainment to create an elaborate marketing campaign teeming with mobile components to help promote the much-hyped upcoming release of Avatar. Naturally, a high-gloss, CGI-intense adventure flick like Avatar warrants a similarly high-tech promotional campaign, and that’s exactly what LG is promising to deliver in time for the film’s premiere. In addition to a number of visually striking television ads, LG is also introducing an interactive micro site, www.lgexpo.com, which includes exclusive movie content and a wide variety of digital offerings from the movie, which opens December 18th.
Avatar, with its unique story brought to life by Titanic director James Cameron, involves human “drivers” who have their consciousness projected onto an avatar, which is a remotely-controlled biological body capable of surviving in an alien world.
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