13-02-2010

Google exec to keynote Mobile Marketing Day March 4 in New York



DMA Mobile Marketing Day Feb. 26, 2009
A senior executive from Google will outline the online giant’s mobile plans and strategy this year at the 2nd Mobile Marketing Day in New York, hosted by Mobile Marketer and the Direct Marketing Association.
“Google’s appearance at Mobile Marketing Day is proof that Fortune 500 companies understand the critical role mobile plays in multichannel marketing and retail,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily. “This year’s event follows on last year’s success, attracting top executives from the leading mobile firms to share strategy, tactics, case studies and best practice with marketers and agencies,” he said. “This daylong event is ideal for marketers to understand how to incorporate mobile in their marketing 

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