Barnes & Noble exec outlines mobile commerce strategy

A Barnes & Noble Inc. executive discussed the bookselling giant’s mobile commerce strategy in an exclusive interview with Mobile Commerce Daily. Banks should address mcommerce now and contactless payments later: Banks that are pushing to promote contactless payment technology are focusing on the wrong target and should switch their short-term focus to mcommerce, according to Ovum. Web sites may be losing affiliate revenue as mobile access increases Affiliates of networks like LinkShare and Commission Junction are not being properly compensated for traffic they refer when end-users are on mobile devices, according to MobForm. Mobile Entertainment Forum North America has launched a new mobile commerce initiative designed to help brands, content producers and retailers better understand how to leverage mobile to drive customer acquisition, retention and conversion. MobileCommerceDaily