The UK Royal Navy has shown great interests in mobile marketing and I have been impressed with their campaigns ever since the did a great viral text campaign a year or two ago. Now, here is a new application from the guys at Marvellous.
The iphone application (download here) gives interested prospects the challenge of 5 interactive mission which can occur in a the daily life of an Navy Engineer Officer. In the video below Patrick Hagenaar from Marvellous walks you through some of the ideas behind the mobile campaign. Great and fun concept, however limited to iPhone users and UK market. I would like to see it at least on Android as well.
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