Kodak enters mobile arena with iPhone app

Kodak's mobile strategy is beginning to bloom

Photography, imaging and printing giant Eastman Kodak Co. has gone mobile with the launch of the free Kodak Pic Flick application for Apple’s iPhone and iPod touch.

Developed in house, the application enables consumers to upload pictures to a Kodak W1020 Wireless Digital Frame or print them wirelessly on the Kodak ESP 5250 All-in-One WiFi-enabled printer. The application is designed to drive sales of those products and increase brand affinity. Last year Kodak launched a mobile ski resort guide within the snowstories.kodak.com campaign. This year they start to also introduce true value services for their existing products.

“A lot of our connectivity strategy has to do with releasing images and making them available in more than a digital way, and this app allows images captured via iPhone and iPod touch to be transferred to a printer or a Kodak digital photo frame,” said Ruben Tellez, San Diego-based worldwide senior product manager of inkjet products in the consumer digital group at Eastman Kodak.