Letterbox Deals catalog taps QR codes for mobile campaign

Australian product coupon catalog Letterbox Deals ran a campaign to build awareness of its brand with Sydney households by giving away Dell notebook computers. 

Consumers had the option to enter a competition via a Web site or a QR code printed within the catalog. Of the 1.3 million Sydney households that received the Letterbox Deals catalog, 25 percent submitted their entry through the QR code. “The strategy of the campaign was to determine consumer behavior when confronted with new mobile technology and the effectiveness of a QR code as a call to action,” said Nick Gonios, commercial director of Inscribe, Sydney. Letterbox Deals is a coupon catalogue and Web site that helps consumers find coupons and deals on product and services near them. Insqribe is a real-time proximity mobile marketing platform using augmented reality and QR codes.