Social Networking Represents 60% of US Mobile Usage

According to a recent report from Ground Truth, 60% of traffic on the mobile internet in the US is to Social Networking sites. In addition, mobile specific social networks engage users more than online social networks.

Ground Truth data is from a census of 3.05 million U.S. mobile phone users, and is reported weekly. Ground Truth works in partnership with operators to collect and analyze data while protecting the privacy of mobile subscribers. The service allows operators to optimize their networks, understand their audiences.

Evan Neufeld, vice president of marketing at Ground Truth said, “The disparity of time spent between social networking and the next category, portals, which account for 59.83 and13.65 percent of time spent respectively, is a vivid illustration of the impact social networking has on Mobile Internet traffic in a given week.”