Tagwhat Debuts Social Augmented Reality Experience, Allows Users To “Tag” The Physical World

I’m a huge fan of the augmented reality (AR) concept and the potential it provides.  With devices becoming more powerful and the technology in place to make it a reality, AR is at the forefront of mobile possibilities.

A shining example of which is a new startup called “Tagwhat,” which made its public debut today to offer what’s its calling “a new augmented reality (AR) experience that fuses the very best of mobile, augmented reality, and location-based social networking services for everyday use and appeal.”

At it’s core, Tagwhat is a fully functional social network, layered on top of the physical world and accessed by “tags” through an innovative augmented reality experience.  By simply holding up the camera view of a mobile device (iPhone or Android), geo-contextual tags from pre-selected friends and community members become visible.