Green Party places app at center of election campaign strategy

Leading up to the elections in Britain, the Green Party launched an application that assesses whether voters agree with its policies, forming an integral part of the party’s broader election campaign.

The Green Party tapped Grapple to help it along the verification and submission process. The application, which took two weeks to build, is now accessible internationally on all major mobile handsets, including the iPhone, Android, BlackBerry, Nokia and Samsung, from major application stores or via text message.