06-05-2010

Placecast’s ShopAlerts Becomes Official Honoree Of 2010 Webby Awards For Best Use Of GPS Or Location



Placecast, who’s been piling up the awards for its innovative use of digital marketing to drive consumers to physical environments, has been named a Webby Award Official Honoree for 2010 in the “Best Use of GPS or Location Technology” category.
In creating the concept of “geo-fence marketing,” with its unique ShopAlerts location-based advertising solution, Placecast has won numerous awards already this year, including the top prize for innovation given by the National Retail Federation, the 2010 RACie award and “The BIG Minute of Innovation” award, led by the San Francisco Bay Area Interactive Group (SFBIG).
ShopAlerts is built on a proprietary location-based platform that allows advertisers to target consumers based on where they’re at and where they’re going, while maintaining the ability to reach those consumers across any connected device- the Web, email, mobile and WiFi.

Geen opmerkingen:

Een reactie posten