Augmented Reality can be new lifeblood of mobile

I have been thrown into the world of Augmented reality in a very short period of time. Over the past

weeks we have seen companies from all over the world showcase new products and services.
But reviewing this service from Wikitude yesterday, something occurred to me. The reason Augmented Reality is making heads turn, developers smile and regaining the faith in new technology is because it plays on the fantastical.
For example, Wikitude.me. This Austrian based AR (augmented reality) player is hitting the sweet spots of Augmented reality with innovative new options such as:
1. Radar overlay displaying the direction in which the viewer is going
2. Beam Me features which tele-port the users to pre-defined geo-locations enabling them to experience different data overlays.
3. Search bar for finding relevant places of interest that have been uploaded or submitted.
Simple, yet subtle features such as these have the ability to propel AR to new dimensions. These types of offers that we see can exist on the TV are now being bought to our mobile phone. This restores faith in new technology and more importantly libertarian freedom of interest technology.
The user generated involvement in something visual inclines me to believe that this service will move mountains. The fact of the matter is that playing games, watching TV and existing mobile services replicate what we already have. AR improves it with a visual search and an experimentation element that can amuse anyone at any level.
AR reminds me of when the Wiki was launched and everyone could go on and showcase their knowledge. Now, you can showcase knowledge visually via Air Tagging, favourite restaurants, even (god forbid) family photos.
Actually thinking out loud, Wikitude (Wiki with attitude) might have been the original idea behind this. Because this is what it is. Social mobile wiki with attitude.
Anyway, populism is a huge threat to innovation and I don’t want to jump on that bandwagon. But in all honesty, I am convinced AR is what mobile has been waiting for.