New York's Empire State Building has unveiled a multimedia display that incorporates QR codes to let visitors engage with the exhibit after leaving the physical space.
There are mobile calls-to-action – a mobile URL and QR code – that starts with signage in the pre-ticketing area of the queue and carries through to labeling on each of the pillars with specific links to relevant parts of the mobile experience corresponding to the theme of that pillar/exhibit.
“Browser equipped mobile devices are becoming ubiquitous even across traditional age/socioeconomic/psychographic segments,” Mr. Monberg said. “A business person might have a RIM device and a young person might have an old Sidekick. Here is an image of a transformational cube in the Empire State Building, where users can get a URL to find out more information: