Layar is rolling stones with Exile on Your St.

One of the first bands to launch an Augmented Reality campaign is Rolling Stones for their release of Exile on Your St. With a creative use of the Layar application Rolling Stones is able to reach both Android and iPhone users. The application lets fans create virtual posters promoting the album on different locations.
When posting the locations fans are able to write a personal message and include a clip from the album, which Layar users can see from a radius of 2km.

The Rolling Stones specific layar was created by Howard Ogden who also created the Beatles Tour for the Layar application. You can see more of his work on  augmentedreality.co.uk. One great example of his work is for the Les Miss in London, where he illustrates how you can get a call to action from a poster at the theaters location. The video below illustrates how. 

I am a huge fan when it comes to Augmented Reality and I am really keen on seeing this industry take of when it comes to mobile marketing.