14-07-2010

Lekar from IKEA is just brilliant!



IKEA has quickly stepped up their game when it comes to mobile marketing. We have seen some campaigns before playing with mobile coupons and Augmented Reality, but now they have launched a couple of really good looking applications. First of is the game Lekar.

I think this campaign is brilliant. It clearly shows that IKEA has given it an extra thought. The concept is quite simple. The game Lekar (=games, in Swedish) is a mobile game that have a couple of interactive games for children such as the classical chair game, charades and find the hidden treasure. The idea is that kids are playing around in your home and getting to know your furniture.

What I like about this application is that it can save you when you are planning games for your kids birthday party or sleep over. It lets the kids play around and be active instead of sitting in front of a computer. Targeted to kids but gives a great value to parents.

According to IKEA this application works both on your iPad and your iPhone and you can download it from
here. To complete this campaign IKEA have created a nicely looking commercial with kids from several parts of the world describing the game. 

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