Location-based services (LBS) have become extremely popular in today’s mobile landscape. Adding the quick rise of mobile social networking with GPS and other location-enabling technologies mean the concept of “location-based mobile social networking” is turning out to be as popular as everyone predicted. Or is it?
Centrl, who coins themselves as “a location-based social network that lets you share your location with friends, discover the world around you, and learn about money-saving offers,” has teamed with NAVTEQ to utilize its “LocationPoint” advertising solution to help monetize the map-based social network.
Centrl offers a unique user experience by providing a simple Google Map-based user interface that includes simple layers one can use to add things like hyper-local coupon offers, friend’s locations and more. This simple, map-based structure proved perfect for NAVTEQ’s map-based advertising network
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