Mobile marketing firm HipCricket is the latest to target its business at capturing mobile coupon partnerships. Mobile marketing firms and retailers are quickly rushing to figure out the best way to make money from the fast-growing market. HipCricket’s new measurable mobile coupon targeting retailers and quick-service restaurants will provide partners with single-use promotional codes that are fully trackable by any point of sale system that accepts Visa or Mastercard. As big-name retailers like Starbucks and JC Penney are testing out mobile coupons (both announced test campaigns last week), the market is surely hot. Other mobile marketing firms already established in the mobile coupon space include Los Angeles-based MobileStorm, Cellfire, and quite a few others, so HipCricket faces some tough competition. JupiterResearch estimates that by 2011, over 87 billion dollars in sales will be generated by 3 billion mobile coupons. They don't facilitate 2D barcodes (QR codes) which is less important for the US market but very upcoming in all other markets.
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