Escape Shutter Island with your mobile phone

When Paramount is taking the best seller thriller "Shutter Island" to the movies they are following their mobile strategy and creating yet a great mobile site. On m.shutterisland.com consumers are linked to the future release of Iphone/Ipod Touch game, “Escape Shutter Island” a trivia challenge, in order to link their mobile site to their mobile game. Since its not up on iTunes yet, I cant feature it here.

The mobile site also features movie info, videos, show times, images, chat and downloads.

I think Paramount has done a great job in launching mobile sites for their picture releases. There is room for improvement however. The challenge is as always to get the consumers finding your mobile site. To simplify this process I would like to see a .mobi domain so we can enforce this standard once and for all. The other thing I would like to see is a QR code on movie prints in general in order to make it simple for the consumers to find your campaign.