Walk the line is a fun new interactive iphone application created by Marvellous that lets drunken grolschers see how drunk they are by mapping out how straight they can walk. This application will teach grolschers to drink responsibly. This app shows that the experience you give to the consumer does not have to be advanced to be entertaining.
I tried to find the app in iTunes but without any luck. If you find the link feel free to post it so we can try it out. So, an important reminder when creating your mobile marketing campaign, is to make it searchable.
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