Print Publishers Readying Themselves For Mobile. Mobile websites will explode!

It’s been a long time coming, but print publishers are finally embracing new mobile technology and devices and preparing themselves for the quickly growing digital market.  New surveys published recently indicate that print publishers are focusing on the mobile channel as a prime opportunity to expand their brands, reach new mobile audiences and generate much needed additional revenue.

ABC and its digital subsidiary, ABC Interactive, noting an increase in publisher inquiries about auditing and reporting requirements for e-readers and smartphones, as well as membership growth from firms targeting digital publishing markets, conducted a survey entitled “Going Mobile: How Publishers Are Preparing for the Burgeoning Digital Market.”  The survey revealed that many print publishers, together with advertisers, are making huge strides to begin utilizing the mobile distribution channel.