Vodafone unveils at Picnic Amsterdam its answer to the threat posed by the iPhone and its recent touchscreen imitators with a new service – called Vodafone 360 – that integrates a host of social networks, such as Facebook and Twitter, and includes a store of applications that will eventually be available to the company's more than 315 million global customers.
It will replace the Vodafone Live suite of mobile internet services, which was heralded as the company's most important launch ever when it was unveiled seven years ago but has been made to look "tired" by the recent proliferation of mobile applications and the success of devices such as the iPhone, Palm Pre and handsets using Google's Android software. Vodafone 360 is an attempt by the world's largest network to retain the direct connection between mobile phone operators and consumers which these new devices have undermined by allowing users to download their own applications from third-party "app stores", such as the Android Marketplace.
LiMo Foundation, a global consortium of mobile industry leaders also confirmed to launch many more handsets based on the R2 LiMo platform by 2010.
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