Nike gives Hong Kong an Augmented Reality experience

I am looking forward to the campaigns we will see coming out with augmented reality on mobile. Here is another mobile marketing campaign from Niké featuring Augmented Reality created by Hyperfactory. This campaign ran little over a year ago in Hong Kong. The campaign was supported by a mobile website, print, billboards, Internet, social networking and guerrilla stickers. The goal with the campaign was to create awareness around the high tech Niké T90 Laser boot. The boot became visible when consumers pointed a camera at it. To create a buzz Hyperfactory created a clue based contest and each poster gave a clue to the placement of the next one.

This concept holds truly massive opportunities for retailers to explore in their stores, and over the next couple weeks, we're going to bring you many stories of how augmented reality is applied to retail. Our first example comes from Hong Kong, where Nike did a particularly innovative campaign to create awareness of their T-90 product line by giving consumers an incredibly rich content experience... right in the palm of their hand and right where they were likely to be thinking about the product, from the soccer field to the retail mall.