A total of 27.5% of companies surveyed will look to use mobile within 12 months, with a further 17.5% of online agencies likely to implement a mobile element to their campaigns within 24 months. A further 25% of agencies anticipate using mobile within three to five years. While it is encouraging that a significant number of agencies already see the benefits of mobile, the remaining 30% of agencies surveyed are yet to recognise the benefits of mobile.
Twelve percent of agencies did not intend to use the mobile channel at all within the next five years, while 18% had already experimented with mobile and were unlikely to revisit the channel within the timeframe outlined. According to mobileSQUARED research, there are already 15 million mobile Internet users in the UK, and this figure is expected to undergo exponential growth over the next five years. While the number of mobile users in 2009 falls below the 38 million PC-based Internet users in the UK, mobile is an ever-present channel for consumers, unlike the PC.
Twelve percent of agencies did not intend to use the mobile channel at all within the next five years, while 18% had already experimented with mobile and were unlikely to revisit the channel within the timeframe outlined. According to mobileSQUARED research, there are already 15 million mobile Internet users in the UK, and this figure is expected to undergo exponential growth over the next five years. While the number of mobile users in 2009 falls below the 38 million PC-based Internet users in the UK, mobile is an ever-present channel for consumers, unlike the PC.
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