The upcoming Motorola Droid is getting hyped

The marketing campaign for the upcoming Motorola Droid is in full swing, with the new phone looking to be both the definitive Android handset and a genuine challenger to the iPhone.

Following a fairly vicious attack on the iPhone through the launch of the “DroidDoes” ad campaign, which essentially calls out all of the iPhone’s shortcomings, an associated mail marketing campaign has also been launched for the device. The message? Droid is omnipotent, scary and has night vision, at least according to this messaging: “It hears, It knows / Fast. Scary fast / It sees in the dark.” The promotional mails form part of a campaign that’s actually building some palpable excitement within the geek community: the kind of excitement usually reserved for products built in Cupertino. Is Judgment Day fast approaching for the iPhone? We’ll know at the end of this month.