EA Sports iPhone app swings golfers to mobile

Make the tough shot

Electronic Arts has launched a new iPhone application, Tee Shot Live, an interactive tool for real-life golfers. The application allows users to track their real-life golf performance and get round-changing course information. Tee Shot Live is currently available for $0.99 for the first week only before the application shoots up to its regular $9.99 price point.

“We have a lot of folks who aren’t just into video game golf,” said Craig Evans, director of marketing at EA Sports, Orlando, Fl. “This is an extension and what we can do is allow them to take experiences from the app to the golf course." EA Sports is a division of Electronic Arts, an interactive entertainment software company. Its titles include the Madden NFL football franchise, NBA Live and Tiger Woods PGA Tour. EA Sports has created an information-sharing community within the Tee Shot Live application.The application was created to help golfers get an edge on their competition. Users can upload content from more than 9,000 real-world community-maintained golf courses, track their scores and calculate handicaps. Using the iPhone’s GPS capabilities, Tee Shot Live lets users view their current location, with information from Google Maps to display approximately where each shot will land.