Create and order personalized Nike sneakers straight from your iPhone

This free app (iTunes link) has been available on the App Store since the beginning of this month, but surprisingly there hasn’t been a lot of coverage about it. Even despite this excellent video about it (embedded below).

This application allows you to select flashy looking sneakers that were custom designed by others and purchase them straight away, but there’s a lot more to it than that. For instance, you can dive into your photo library and select any image, after which the NIKEiD iPhone app will automatically detect which colors are in them and let you choose two for your own custom shoe. Or you can just use the Color Picker to select two colors you like.

Evidently, you can filter the results even more based on your specific needs (e.g. only shoes for men, unisex basketball clothing, etc.). Using the My Locker feature you can also save your favorite designs and access those you’ve customized on the NIKEiD website. Once you’ve selected a custom design you like, you can shake your iPhone to shuffle the colors, but you also get some options to genuinely personalize sneakers with your name, a custom logo or whatever you like.

Did I mention you can buy designs straight from the app? Kudos, Nike, kudos.