Tommy Hilfiger Corp. has stepped into mobile space with the launch of a commerce application meant to drive additional engagement and sales. The retailer tapped Art Technology Group Inc. for the creation of the application, which lets consumers explore, search and buy the brand's apparel anytime, anywhere using their handset.
After downloading the free application for Apple's iPhone and iPod touch, shoppers can browse the complete Tommy Hilfiger collection and use search and filters to easily find the latest styles in their favorite category or appropriate size. Consumers can also touch, pan and zoom images to view intricate product and outfit details. Users can add their favorite items to a cart and easily checkout with quick-fill capabilities to enter shipping and billing information, as well as register to receive news on the latest products and initiatives available when shopping online or via a mobile device.
...and actually buy them using their iPhone
The new Tommy Hilfiger application connects consumers through the Web, iPhone and iPod touch to Tommy Hilfiger stores with the goal of replicating the brick-and-mortar in-store experience. If an item is out-of-stock, shoppers can sign up for push notifications directly to their iPhones. Tommy Hilfiger will promote the new application on Tommy.com, as well as through some integrated marketing and advertising campaigns.
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