More Signs Point To Search Dominating Mobile Marketing

I wrote a while back on how some analysts and industry-aware execs are questioning the immense growthprojections that always seem to be surrounding mobile marketing and the various opportunities it will present in the near future.  Primarily, some growth estimates have been significantly scaled back to more realistic proportions.

In addition to this more realistic outlook on where the mobile marketing industry is actually going, some new insight suggests that not only is the industry not growing as fast as almost everyone predicted, but that mobile marketing is shaping up to be all search.

The Kelsey Group, while still making over-enthusiastic projections regarding the mobile market, suggests that the mobile advertising market will balloon from $160 million in 2008 to $3.1 billion in 2013.  While this may sound like just another un-founded projection, the Kelsey Group goes on to suggest that mobile search will go from 24 percent of the total mobile ad market last year to 73 percent of the much larger pie in 2013- meaning other forms of mobile marketing such as SMS and display advertising is set to decline over the same time period.