To promote the new film, Sony launched two iPhone applications, Survive 2012 and 2012: Apocalypse. A toll-free number in conjunction with a character’s blog was also promoted online and outdoor, all to promote the new film. “We look at mobile as being a really killer application, if you will,” said Dwight Caines, president of worldwide digital marketing at Sony Pictures Entertainment, Culver City, CA. “You have consumers out and about with devices at all times, and with smartphones they also stay connected to the Web.”
2012 is an adventure film starring John Cusack about the end of the world as predicted by the ancient Mayan civilization. The film opens in theaters Nov. 13.The world may be coming to an end in Sony Pictures Entertainment’s new disaster flick “2012,” but not before the film company taps mobile for its marketing efforts.
2012 is an adventure film starring John Cusack about the end of the world as predicted by the ancient Mayan civilization. The film opens in theaters Nov. 13.The world may be coming to an end in Sony Pictures Entertainment’s new disaster flick “2012,” but not before the film company taps mobile for its marketing efforts.
Posts
Geen opmerkingen:
Een reactie posten