Fox Chevrolet one-day mobile promo results in 34 car sales

Timonium, MD-based Fox Chevrolet was able to sell 34 cars in a single day through a mobile marketing program meant to drive consumers into the auto dealer’s lot. The campaign, which was powered by HipCricket, bought time on Hearst's Baltimore 98 Rock radio station. Fox Chevrolet ran 10- and 15-second promos encouraging people to text-in to enter to win the chance at a $98 car. “While the so-called Cash for Clunkers program has helped bolster sales later in the summer, Fox Chevrolet decided not to wait for government assistance and instead turned to mobile marketing leader HipCricket and 98 Rock,” said Jeff Hasen, chief marketing officer of HipCricket, Kirkland, WA. Fox Chevrolet needed to reach its customers on a one-to-one basis with truly relevant offers.


Unlike the mass media, mobile allows for enhanced measurability. The dealer measured the effectiveness of this campaign via sales and foot traffic.