01-10-2009

Survey: Consumers love smartphones and the usage has changed



Most new smartphone users are now consumers, a dramatic change from just a few years ago when the gadgets were primarily in the hands of business types, according to a survey released Wednesday by research firm CFI Group. The survey "CFI Group Smartphone Satisfaction Study 2009" found that smartphone users are no longer just reading e-mail or scheduling appointments but also surfing the Web, streaming video and music, downloading games, and snapping pictures. Smartphones are now seen more by consumers as minicomputers than as cell phones, according to CFI.
Predictably, Apple's iPhone is credited with igniting the growth of smartphones, and it's the clear leader of the pack. The survey found that the iPhone has the most loyalty and praise among its users, with 92 percent of iPhone owners saying they have the ideal phone. Around 90 percent have recommended the device, while 35 percent said they bought the iPhone based on word-of-mouth advice. The iPhone also is tops in customer satisfaction, ranking 83 on a 100-point scale, according to CFI. The newer Palm Pre and Android-based phones each scored 77 on the scale, followed by Research In Motion's Blackberry at 73 and the Palm Treo at 70. The rest of the pack, including phones running Windows Mobile and Symbian, trailed the list with an overall grade of 66.

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